Probably one to watch out for and definitely one of my favourite artist, Frederik Heyman, a Belgium photographer, has a unique vision combining illustration and graphic design creating little fairy tales in his work. Creating clever masterpieces, we have the impression that something is always happening in his photos that escapes our capacity to understand. Every photo has a long process hidden behind.
"I see my pictures as illustrations and vice-versa. I love to go deep in the images and work on visual playful stuff, things that trick the eye. An image is for me the final cherry on the pie, a recording of a long process. In a way it is not the image the most important thing for me, it is the process behind it from scratch to final that I love."
His home-made sceneries for his photos and his vivid colours and surreal references, give a certain amount of carefree positivity to his work. Every photo has a long process hidden behind it and nothing in his creations is predictable. Heyman’s world is full of little surprises!
"Building myself the set has as a consequence that images, especially the ones for my personal projects, can take a lot of time to be created. The set building can take up to two weeks for a single image. I carefully construct each little part of the puzzle. I usually start from a main graphic idea or element, and then I start imagining the mood and the story based on this element. My next step is to build a world, to create a certain atmosphere. I love the interaction of extra elements one can have. It is a challenge to make all the elements fit together: the image, the models, the styling, the set... but it is extremely interesting to find consensuses and achieve what I had in my mind in the beginning of the story."
© all images by Frederik Heyman