The term 48 sheet referring to the size of a traditional outdoor advertising billboard. The project aimed to explore what could happen when artists were given the opportunity to present their work in a setting that is normally dominated by advertising messages.
'48 Sheet' Pilot Project
Article by:
RBCN
Published in:
Inspirational Videos
02
Jun
2011
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Imagine a city where art replaced advertising, well this shows us exactly what it might be like. 48 Sheet was an experimental pilot project utilising four advertising billboards as blank canvases for artists.
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