Like all the most exciting pop and dance music producers through the generations he has a real flair for looking from the outside in and creating his own unique colour filled, 3D sound, with a knack of tethering off-key ideas to good songwriting and pop formats.
He’s a producer that has come through Grime and then uk funky but he’s always pulled the blueprints out of shape, messing with different time signatures and syncopations, unusual speeds and strange synths, upsetting vocalists and creating music that doesn’t easily slot into the format for raves. Hyperdub saw this maverick nature as a blessing, and so he’s gone into the studio and done what he needs to make the music he wants.
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Several of the singers here have been selected from favorite songs from his previous job as Rinse FM's breakfast show presenter; Natalie Maddix, Muhsinah, A.L. Zaki Ibrahim, Fatima and Cornelia, and have gone into the studio, leaving their comfort zone at the door, and writing lyrics with a twist. On the title track, 'Pretty Ugly', Cornelia drops a lyric about frustration and insomnia. On 'Why You Do?', A.L. sings about being cheated on in a surprising fashion that leaves her unsure how to feel. Fatima dreams of space on a new stripped down version of 'Just Vybe', while Zaki Ibrahim sings about a strange, glowing love on 'Fire Fly'. On '33rd degree', Muhsinah launches an emotional coup while Natalie Maddix's 'Eye Know' sings a sinister lullaby while Scratcha creates a zingy synth forcefield around the vocal.
Coupled with the strange uk funky inflected house and techno of 'Reach the Sun', 'Polyphonic Dreams' and 'Bare Fuzz', the lush broken beat of 'The Big Five' and the instrumental grime fanfare climax of 'Where I Belong', Scratcha DVA has come up with probably the finest match between album title and music in the history of the universe. 'Pretty Ugly' is what it is - sweet and sour, blaring and lush, rough and smooth. We think Scratcha DVA is a genius. You probably should to.
DVA is a natural maverick, a one man spaceship, who on 'Pretty Ugly' shows off an uncanny ability to create urban pop and dance that's full of rich musicality and unusual textures and ideas.
Like all the most exciting pop and dance music producers through the generations he has a real flair for looking from the outside in and creating his own unique colour filled, 3D sound, with a knack of tethering off-key ideas to good songwriting and pop formats.
